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Photography plays a pivotal role in building and maintaining your brand identity. To be clear, personal branding photography does not involve mere headshots for your website and social media accounts. It uses visual content in a strategic way to tell your brand story – informing your potential customers about your product or service and emphasizing your value proposition. 


Showing your clients what you do and what you can do for them is more effective than simply telling them. The brain processes images 60,000 times faster than it does text and 93% of all human communication is visual. Through Anna Shmel’s signature photography session you will benefit from powerful visual content that will help you:

  • build credibility and trust with potential customers;  

  • set a standard your clients will immediately recognize and connect with; 

  • create a consistent brand message across all platforms; and

  • build a foundation and legacy for establishing your long-term reputation. 

Who benefits from personal branding photography?

Are you launching a new business or product, online course or podcast, authoring a book, preparing for a trade show or expo, or ready to take your business to the next level? A personal branding session with me will help you to succeed.

My process

Using a holistic approach, we look at every aspect of your brand to create unique, personalized images that will make you stand out.

What to expect?

  • We will begin with a questionnaire and an audit of your brand to identify areas of opportunity to create your brand’s visual identity.

  • This will be followed by a 1-hour Skype or FaceTime planning discussion that will enable us to create your personal branding session plan. We will brainstorm and clarify ideas for your brand’s visual story based on your personality and values. 

  • This foundation will provide a clear vision of your brand’s visual content strategy, and determine where and when to post online to reach your target market. 

The photo session

  • A professional hair and makeup artist will be on-site the day of your shoot to create the perfect look.

  • To give us the freedom to perfect each step in the process (in the studio or on location), we only book one client per day.

  • There is no need to worry about “posing.” Anna will skillfully coach you, focusing on your most flattering angles while providing a luxurious day of pampering.

  • Finally, you will receive professionally edited images. Anna specializes in the most comprehensive and detailed editing practices. While she focuses on creating a natural look, she is open to feedback and will edit according to your preferences. 

Where should you use your images?

Your personal branding images can be used on your website, landing pages, social media content, book cover, and/or Facebook advertisements. Other ideas include submitting your image with your bio, adding it to your email signature, and integrating it into your print marketing materials (e.g., business cards, brochures, and client welcome packages).

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